Facebook’s Rebranding to Meta. What’s new?

A week after announcing its new company name and announcing its 10-year strategy, the company said on Thursday that it is adding features to Facebook to increase the platform’s appeal to users and prevent competition from other services. Social networks such as TikTok, Snapchat, and YouTube. Facebook has decided to advance in the ever-evolving Internet world through Metaverse, aiming to take virtual reality (VR) and augmented reality (AR) to new heights. As an important step in a new direction, the social media giant changed its name to Meta on Thursday.

CEO Mark Zuckerberg, speaking at the company’s virtual and augmented reality streaming conference, said the new name reflects its investment work in the metaverse, rather than its eponymous social networking service, which will continue to be called Facebook. Along with the recent name change, many users are wondering if Facebook’s social media platform will change to include the Facebook metaverse. While Meta founder and CEO Mark Zuckerberg says apps and their brands don’t change, and the new company will continue to focus on building technologies that help people interact with each other, all brands and apps share a new vision to help bring the metaverse to life. … And the adoption of the new name, the CEO explained, is intended to demonstrate the importance of a new business in the metaverse that will operate separately from Facebook’s social media apps.

Facebook has refocused on Metaverse seven years after acquiring Oculus. The company produces virtual reality headsets that allow people to play virtual 3D games. The company’s vice president of augmented and virtual reality, Andrew Bosworth, also announced on Thursday that the Oculus name will be discontinued and its hardware and applications will now run under the Meta brand. According to Facebook, Metaverse is not only about augmented reality and virtual reality, because people will access the virtual world through a range of new devices, including headsets and glasses, as well as existing computers and smartphones.

Facebook also noted that it hopes to create tools that will be used in one metaverse, and not in a world where there are many different and disparate virtual worlds. Facebook says it does not want to own the Metaverse and provides tools that will allow developers to link their platform with other developers. The VR worlds of Facebook, which are already open to developers, are likely to become a Ready Player One-style meeting place that will then allow these new worlds to be connected within itself.

Facebook, which makes Quest headsets, makes Oculus. At the annual virtual reality conference on Thursday, Zuckerberg showed his vision for how we will work and play in the metaverse. Zuckerberg announced the new name of his company in a 90-minute speech, in which he believed that Metaverse would be the future of his company and the Internet. Zuckerberg also highlighted his company’s efforts to create new products for Metaverse, including new virtual ………………

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Originally published at https://www.technopython.com on November 13, 2021.





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